Prama Analysis App

Prama Analysis is the world's pioneer for Self-Analysis based on Bio-Pscyhology and General Analysis under PROUT (Progressive Utilization Theory). PraAna (app) helps people get a big picture view of how their time-spending habits ultimately affect overall Physical, Mental, and Spiritual balance.

1. What is PraAna?

Prama Analysis is the world’s pioneer for Self-Analysis based on Bio-Pscyhology and General Analysis under PROUT (Progressive Utilization Theory). PraAna (app) helps people get a big picture view of how their time-spending habits ultimately affect overall Physical, Mental, and Spiritual balance.

Client: Dada Premamayananda
Date: December 1, 2015
Services: Branding, UI Design, Web Design
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2. PraAna (Prama Analysis)?

PraAna helps you get a big picture view of how your time-spending habits ultimately affect your overall Physical, Mental, and Spiritual balance.

When you use PraAna, you are aware of how much time you’re spending on any of the three spheres of life, and can then make the lifestyle changes necessary to achieve Prama, the state of balance. When you focus on just one sphere and neglect the others, or spend too much time on activities that don’t make you happy nor contribute to your growth–you descend into the three stages of degradation:

  1. Stage 1: Derangement
  2. Stage 2: Disruption, and then finally
  3. Stage 3: Degeneration

Use PraAna to:

  1. Train yourself to be mindful of how you spend your time.
  2. Gain more insight in your habits and patterns; and
  3. Make the necessary lifestyle changes to achieve a balanced, fulfilling life.

3. The Brief

Dada Premamayananda, a monk from the socio-spiritual organization of Ananda Marga, had written a book about Prama Analysis. The concept was based on ancient Eastern philosophy and recent spiritual texts by the Indian Philosopher, Prabhat Ranjan Sarkar, and was a way of bringing balance to a turbulent, modern society.

3. The Process

During the Research process, Dada Premamayananda described the dynamics of the process and how he wanted the app to work. We coordinated with a graphic designer for the logo and then we built on his work to develop the brand even further – carrying the aesthetic over into the application and the website. Today, PraAna is currently in Beta. Head over to the website to learn more, or to sign up for Beta Testing.

3.2 Web Design and Development

With an international and culturally-informed market in mind, we designed the website with a minimalist aesthetic to focus the audience’s attention the Batak weaving patterns.