Batak Craft

Batak Craft is a campaign dedicated to helping the vanishing Batak Tribe of Palawan, Philippines, survive and thrive in the modern economy.

1. Info

Batak Craft is a campaign dedicated to helping the vanishing Batak Tribe of Palawan, Philippines, survive and thrive in the modern economy.

Client: Batak Craft
Date: December 1, 2015
Services: Branding, Web Design
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2. What is Batak Craft?

Our goal is to rehabilitate the Batak Tribe’s physical and cultural health by addressing the root causes of their depopulation through enterprise facilitation: specifically, by creating a sustainable basket-weaving business for the Batak. The campaign was created to give our marginalized tribes a wider reach and a global voice.

3. Our Process

To raise global awareness on the Batak’s extinction issue, we’ve created an online campaign from scratch.

BRAND DEVELOPMENT

Logo / Calling Card / Letterhead / Cover Pages

WEB DESIGN AND DEVELOPMENT

Copywriting / Photography / Crowdfunding Campaign Landing Page / Online Store

SOCIAL MEDIA MARKETING

Audio-Video Production / Social Media Campaigning (Facebook, Twitter, Youtube) / MailChimp Newsletter Communications

3.1 Brand Development

Reminiscent of the Batak’s hunter-gatherer origins, we’ve designed the logo with an arrow piercing through a circular brush stroke.

The arrow represents Batak Craft’s progressive approach towards indigenous transitions–ending the vicious cycle of poverty and extinction among ethnic groups who fail to adapt to the fast-changing economy. The circle is also a symbol of sustainability to drive our progress.

3.2 Web Design and Development

With an international and culturally-informed market in mind, we designed the website with a minimalist aesthetic to focus the audience’s attention the Batak weaving patterns.

3.3 Copywriting

My passion for literature, familiarity with Neuro-linguistic Programming (NLP) and continuous self-education in powerful copywriting – all helped me create a communication style that’s optimistic, honest, informative, and solutions-oriented.

3.4 Photography

Having a close relationship with the Batak Tribe has enabled me to capture candid moments (that I otherwise won’t have access to if I didn’t build a relationship with them first).

3.5 Crowdfunding Campaign

In partnership with Coopita, a global platform created for craftsmen and artisans based in Asia, Batak Craft has launched Project Bamboo in May 2017, a crowdfunding campaign that works to bring the Batak Tribe’s bamboo products to market. Become a supporter today to help the vanishing Batak Tribe survive and thrive in the modern economy.

Become a Supporter

3.6 Social Media Marketing

To ensure the world gets the best learning and shopping experience from our campaign websites, we use multimedia to communicate. That includes recording voice-over clips with a high-quality recorder, and capturing once-in-a-lifetime moments through video. We then combine the two to deliver a powerful message.

You can find us in any of these social media channels:

Facebook   |   Instagram   |   Twitter   |   Youtube